S.S2024 A story to tell


Get dressed and wear your most beautiful clothes, create images to remember and stories to tell.
Your journey is a collection of memorable images and our 10th Chapter can be a piece of your every moment. The one that makes you confident and gives you the feeling that nothing
can go wrong.
For S/S2024, K E Y creates a collection that transforms your everyday outfits in unique choices of comfort & effortless elegance. From dawn to dusk embellish yourself with clear
silhouette garments, made by pure handpicked fabrics.


 Our statement suit for the new season in this vintage inspired light pistachio colour and the remake of our bestselling trousers for Summer.


Nude, matched with white.
When placed on natural, fine fabrics, this combination can be one of the most elegant and timeless choices especially for Summer.


 It's amazing how easily, a color placed on the right fabric can make your mind travel to different seasons.


We call this fabric, of the mini skirt,
Vintage Marine
and it gives an amazing fit to any garment. Match it with white, dark blue and red.
 Here, we matched the Layer mini skirt with the T-shirt 152 which is a carry on to this collection, cause we all love it!


Our maxi strapless dress has a straight and slightly loose line.
It has double fabric on the upper part and an elastic band in between the two fabrics, to fit perfectly on the bust,
and create a more feminine silhouette.

We designed the 'Becomes You' strapless dress as a perfect match to our Dawn Blazer. No?


Vintage Marine on Vintage Marine and a touch of Dark Blue.


 The perfect fit, Curve Dress.

- -
Our statement suit in Anthracite


The Darius Set, this one can be the first choice for an elegant, unique, timeless and feminine outfit with a K E Y twist. Ethereal yet strict, seductive but androgynous.
Wear it with the bandeau and the undergarment.














Match the Darius Skirt with the Curve bodysuit. Words can't describe this one.
And this sand on this fabric is the most elegant choice


The red pencil skirt with a high cut at the back.
Which is also available in blue and looks gorgeous with the nude Curve bodysuit. No?


The Versatile Wrap skirt with the Puff Tee. Literally, the most versatile outfit. 















Our version of the every day, all day dress for Summer.
 High-waisted denim and the white Puff Tee, aka The wardrobe must-have.


The Touch Midi Dress with small pleats on each side and a high cut at the back.


The Flow shirt dress
With all it's beautiful details










which make it a unique and versatile choice for your every-day style. 
The Serene dress. Flowy and elegant.

This outfit, feels like Sunday morning. Own it and enjoy!
 A Natural suit, created by the Boxy Blazer and the Wide high-waisted trousers. Just add your Bandeau and you are ready.


All you need to know is that this is the Ethereal maxi dress.
That you can match with the Dusk blazer














and this is the Blue maxi dress.


The Buttons skirt in red stripe 














and in blue stripe. Still can't decide which one we like more.














The love we have for shirts! You can wear them any way and any where you like.














or unbuttoned. Check out the Nude Shirt Dress.

And last but not least, wear the Layer mini skirt with His shirt and you will have the most chic and androgynous key look.


Photography: Bill Georgoussis
Model: Flores del Campo
MUH: Efi Ramone
Styling: Katerina ofNow
Set by: Back to the future furniture