a.w24.25 key elements
CHAPTER ELEVEN

chapter
eleven_
key
elements:
key elements:
the strong wool
the metal buttons
the soft velvet
the fine cotton
the tender viscose
the resistant gabardine
the clear blue jeans
the perfect tailoring
the clean silhouettes
the timeless design
the character of K E Y
for a/w2024.25, we present the key elements. a collection focused on our knowledge and thoughts on the everyday needs of women. women who spend every moment out in the world, women who have this amazing power to change everything by offering their unique perspective, character and ideas to their families, their jobs, their world and even to the whole world.
In ‘key elements’ our absolute focus is in every single detail of each garment, to make all these timeless designs the best outfit choice for all women.
the timeless black suit
codes: the black blazer, the Jacques trousers and the brocade bralette


wear the jacques trousers with the u-shirt and style these cropped trousers with the line leggings
the
most
comfortable
suit
made
by
soft
cotton
fabric
featuring the shar pei blazer and the alpha trousers
wear this suit with the brocade bralette

the K E Y - feminine drop dress

main features: midi length, open drop back, wide sleeves & neck button fastening
the jude sweater in black with the alpha trousers in charcoal


wear the blue jeans and the white u-shirt

add the snuggling stole


the glass gabardine

& in this unique forest green color is waxed and water resistant

the unique, K E Y -feminine velvet. made by fine quality firm velvet fabric, this garment can be worn as a dress or as a manteau
the also known as 'velvet garment'

the vintage aesthetic fabric of the vincent blazer and the vincent pencil skirt have a very lightweight black transparent base, mostly covered with asymmetrical velvet & foil squares
the vincent skirt with the shar pei blouse and the brocade bralette

and the absolute outfit for so many occasions, is definitely the following
the vincent blazer matched with the vincent velvet trousers
coming up next, the audrey bodysuit with the highlight of the special curve & the jacques trousers


the new K E Y suit look, is created with the shar pei blazer and the line leggings in charcoal.

complete your unique outfit with the best selling jude shirt in light blue
or wear the jude shirt in blue stripe with the perfect fit blue jeans

and create some layering by adding the jude sweater

the imposing snuggling coat

its fine cut and tailoring make this fine wool garment the most versatile choice

to top it all, this collection is designed to accompany your everyday autumn & winter life and each garment was designed to help you create many outfits for many occasions

as it is also an ode to layering!

photography: bill georgoussis, model: daria b, muh: efi ramone, set by: back to the future furniture, styling: katerina ofnow, jewelry: hermina athens & personal collection




